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Biography
Originating in the Southern rap mecca of Houston, TX, South Park Mexican (SPM) slowly built up his own personally run record label, Dope House Records, for years before finally signing a distribution deal with Universal Records. With the high-profile distribution deal in place, SPM stood on the verge of extending his reach outside of the South and becoming one of the first Mexican-American rappers to attain a substantial level of success.
Before he became South Park Mexican, Carlos Coy spent years in the dope game. Born in Houston's predominantly Hispanic South Park neighborhood, Coy scored his first felony at the tender age of ten and continued on a path of crime, eventually getting involved with drugs by his teens. After several years of hustling on the streets, he finally got out of the dope game after a deal went bad. Around the same time, his daughter was born, causing him to re-examine his priorities. It was at this time in 1994 that Coy turned to a new hustle -- the rap game. Even though he had never really rapped much before in his life, he started his own record label and began honing his rhymes. At first he did what he could, hustling tapes for five dollars a piece in his neighborhood, and by the late '90s, he was putting out his own CDs on his label. His two 1998 albums -- Hustle Town and Power Moves -- established him in the South as a up-and-coming rapper and his rigorous touring throughout Texas won even more fans. Following the release of 1999's 3rd Wish to Rock the World and 2000's The Purity Album, Coy won a deal with Universal and had his Time Is Money album on the streets by the end of the year. The following year, 2001, he returned with his second album for Universal, Never Change. Though Universal heavily marketed the album, like it had done with Time Is Money, the results were similar -- no crossover. Big marketing budget or not, Coy's hardcore rapping proved to be too harsh for the masses. ~ Jason Birchmeier, All Music Guide
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