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Hip-Hop News: BET Networks Launch 106 & Park Mobile Fan Club
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Posted by Dave
Rap News Network
4/17/2007 7:08:48 AM

Tags and topics realted to this article include Various Artists. Hip Hop, Rap, Mobile and Music Services.

Scott Mills, CFO of BET Networks and President of the newly created BET DIGITAL MEDIA GROUP announced the launch of the 106 & PARK MOBILE FAN CLUB. BET Mobile is extending 106 & PARK, the #1 music show on television to the mobile audience by offering subscribers unique digital content, BET digital assets, a subscription to the newly created mobile magazine, 106 & PARK Off-The-Couch and VIP access to BET events and select artist appearances -- all for free! 106 is the first music countdown show to have a mobile fan club, available through all domestic carriers. To become a member of the 106 & PARK MOBILE FAN CLUB, one must text IMIN to 23898.

"106 & PARK is THE leading music video show on television so it's only natural that we lead the way in the mobile space," said Stephen G. Hill, Executive Vice President of Music Programming and Talent. "Our audience can't live without their devices and it makes sense for us to be where they are with our compelling content and ubiquitous brand. We will continue to entertain and engage our audience beyond their TV sets."

Sure to be an instant hit, members of the 106 & PARK MOBILE FAN CLUB can receive:

-- 106 & PARK theme song as a free ringtone
-- A free subscription to the 106 & PARK Off-the-Couch -- a mobile magazine; authored by the hosts, Rosci and Terrence -- giving members a behind-the-scenes look of the show. Weekly issues will include:
* Captioned, candid photos of guests (music artists, actors, athletes) who appeared on the show
* A preview of the upcoming week
* Option to purchase ringtones for the week's top videos
* Gossip and tid-bits the hosts may not have shared with the on-air viewing audience
-- Free digital content from select artists (ringtones, voice tones, graphics, mobile diaries, etc.)
-- Privileged information about BET events and specials
-- Exclusive consideration for unique artist promotions
-- Exclusive invitations to signature BET on-air specials and events (BET AWARDS, HIP HOP AWARDS, SPRING BLING, RIP THE RUNWAY, etc.)
-- Exclusive invitations to meet the artists they love while they tour and make promotional appearances across the country

"BET Networks is extremely focused on developing exciting digital executions for every relevant platform. Mobile is particularly important because our audience over-indexes across nearly every meaningful metric. The 106 & Park Mobile Fan Club is a perfect example of the integration of BET's programming, marketing, and digital platforms to fulfill the needs of our tech-savvy 106 viewers," said Mills.

As BET's highest rated music series of all time, 106 & PARK is the premiere video countdown show on television. Live from New York City, the most energetic show on the planet welcomes a live studio audience and the biggest superstar guests five days a week. The biggest names in the music and entertainment industry such as Jamie Foxx, Halle Berry, Jay-Z, Janet Jackson, 50 Cent, Snoop Dogg, Beyonce, Mariah Carey, Tom Cruise, Queen Latifah, and Diddy have all stopped by 106 -- the number one destination for today's hottest celebrities and entertainers.

BET is known for mobile innovation. BET Networks was the first major US cable network to integrate mobile commerce into daily television programming; and launched an IVR service for the purchase of artists ringtone through its BET (238) offering (available on Sprint and Cingular), which allows users to dial into the service, listen and purchase ringtones. During the fourth quarter of 2006, BET Mobile launched a mobile subscription service with experimental pricing at $3.99 per month, which has lead to double digit monthly subscriber growth and below industry churn levels. Also, in 2006, BET Mobile was awarded a "Campaigns of Distinction Award" by Television Week for outstanding on-air mobile campaigns.

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