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Hip-Hop News: Rappin Brands Acquired By Straight Up Brands
Developing premium branded spirits company just acquired Rappin Brands, the owner of hip-hop celebrity-affiliated spirits brands.
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Posted by Dave
Rap News Network
1/26/2007 7:18:29 AM

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Straight Up Brands, Inc., an emerging developer and international marketer of premium branded spirits headquartered in New York, announced today that it has acquired Rappin Brands, the owner of several celebrity-affiliated spirits brands, most notably Sizzurp. Sizzurp is an exotic blend of premium imported cognac, vodka and natural fruits imported from France.

Straight Up management will provide further details of Rappin, its products, marketing plans and financial projections for 2007 shortly. Rappin, which has extensive relationships in the hip-hop community, sold over $1,000,000 of its products in 2006, with a very limited marketing budget and distribution system. Straight Up anticipates a substantial increase in revenues derived from these products in 2007 as the Company introduces the products through its extensive distribution system and infuses substantial marketing dollars to increase the brand appeal of the acquired products.

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