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Hip-Hop Artist Kanye West Sponsors BMW Race Car
Grammy winning producer and recording artist Kanye West is sponsoring a BMW race car in the Formula BMW World Finals in Valencia, Spain.
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Posted by Dave
Rap News Network
11/27/2006 8:21:58 AM

Tags and topics realted to this article include Kanye West. Hip Hop, Rap, Support and Events.

TAOW Productions today announced that six time Grammy award winning producer/rapper Kanye West will be sponsoring a race car in the Formula BMW World Finals held November 24th-26thth in Valencia, Spain. West's car will showcase the Bear Mascot featured on his album covers, along with the logo of two of the star's favorite charities; Kanye West Foundation and the United Nations World Food Program.

"Creating opportunities for people to dream and achieve is part of the core focus of the Kanye West Foundation," said West. "The Kanye West Foundation is glad to partner with Philip Major for such a global event. We view our participation as a race to help humanity and hope to raise awareness about my Foundation and the United Nations World Food Program."

West is just one of the celebrities entering a car in the competition in Valencia. Former NFL quarterback and host of FOX Sports Network's The Best Damn Sports Show Period, Rodney Peete, will also be sponsoring a Formula BMW racecar in the competition in an effort to support the United Nations World Food Program.

"Open wheeled racing has the potential in America to be what it is to the rest of the world. It is my hope that the program will not only raise awareness for great causes, but also assist in the development of the next great Formula 1 champion," said Scott Taylor, president of TAOW Productions. "We are quite excited to have both Kanye and Rodney support our efforts of using this platform to spread the word about these charitable organizations."

The Kanye West Formula BMW USA car will be driven by Philip Major, a 17-year-old driver from Ottawa, Ontario. Major was recently chosen as the Motorsport Club of Ottawa Novice driver of the year and awarded the Dewar Trophy. He will be joining the AIM Autosport team for the World Finals. Philip Major's website is www.majorspeed.com

The Formula BMW World Finals is a competition between the best drivers from the world's regional Formula BMW series. The second annual event is being held November 24th-26th in Valencia, Spain and will include 38 drivers from 18 countries. www.formulabmwusa.com

About Kanye West Foundation:
Kanye West Foundation is a part of the education revolution that links student performance to student passion. This is an accomplishment of which they are extremely proud and an initiative to which they are fully committed. The mission of Kanye West Foundation is to help combat the severe dropout problem in high schools across the United States by developing student-centered music production programs that foster increased literacy, heightened self-worth, independent thinking and self-actualization through the arts. More information on Kanye West Foundation can be found at www.Kanyewestfoundation.org

About The World Food Program (WFP):
WFP is the world's largest humanitarian agency: each year, they give food to an average of 90 million poor people to meet their nutritional needs, including 58 million hungry children, in at least 80 of the world's poorest countries. WFP Global School Feeding Campaign - Just 19 US cents a day, can help WFP give children in poor countries a healthy meal at school - a gift of hope for a brighter future. Visit their website at: www.wfp.org

About TAOW Productions:
TAOW is a modern marketing agency that builds relationships between consumer brands and their core user groups. Through their access and creativity, TAOW provides high-value experiential campaigns that are unlike traditional marketing solutions. www.taowproductions.com

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