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Posted by Dave
Rap News Network
11/9/2006 5:46:22 AM
Tags and topics realted to this article include P. Diddy. Rap, Hip Hop and Management.
Chris Lighty, CEO Violator Management, announced today an agreement with Sean "Diddy" Combs to direct the music career for the internationally successful hip-hop artist, producer, designer and entrepreneur.
Lighty's Violator Management -- the multi-media management, marketing, brand development and entertainment company whose clients include 50 Cent, Missy Elliott, Busta Rhymes, LL Cool J, Three 6 Mafia, Fantasia and others -- begins strategic work immediately on Diddy's Billboard #1 album, PRESS PLAY, released October 17 on the hip-hop impresario's own Bad Boy Entertainment label (distributed by Atlantic).
With Diddy already successful as a huge brand in and of himself, Violator's marketing arm will take on a new task for the globally recognized figure. The company will specifically implement brand extension plans intended to expand Diddy's reach and influence exponentially in music.
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