Posted by Dave
Rap News Network
10/20/2006 6:11:50 AM
Tags and topics realted to this article include Lady Sovereign. Hip Hop, Rap, New Releases, Tours and TV.
As momentum builds toward the opening of Lady Sovereign's first major headlining tour of North America on October 23rd in Montreal, and the U.S. release of her debut album PUBLIC WARNING on October 31st, the pint-sized 20-year old British export is shaping up as the new artist development story of the year.
Her first U.S. single, "Love Me Or Hate Me," has just taken a 20-point jump on iTunes' overall single chart to #44, and advances to #9 on the Hip-Hop chart. At MTV, where she is a Discover and Download Artist, the video was played a total of 20 times in its first five days on MTV and M2, and goes to #3 on the TRL Countdown. At this rate, the self-proclaimed 'biggest midget in the game' is living up to Rolling Stone's prediction of her as "the next hip-hop superstar."
Set to launch October 23rd at Club Soda in Montreal, Lady Sov's North American tour rolls into New York City a week later for two nights at Bowery Ballroom, October 29-30th, and the Starlight Ballroom in Philadelphia on November 1st. Island Records' Young Love (Dan Keyes), whose self-titled debut album will be released in January, will open the 6-week, 25-city tour, which wraps up December 1st at the Loft in Atlanta. (Please see tour dates below.)
While she's in Gotham, Lady Sovereign will stick around for her debut appearance on CBS's The Late Show with David Letterman, on Thursday night, November 2nd. A week later, on Thursday November 9th, Lady Sov will make her debut appearance on ABC's Jimmy Kimmel Live. A subsequent appearance on Fox's MAD TV will be announced in the weeks ahead.
With its 808-fueled electro-pop-n-lock beat courtesy of producer Dr. Luke, and its snarling chorus - "If you love me then, THANK YOU! If you hate me then, F*** YOU!" -Sov's "Love Me Or Hate Me" became the rap/pop phenom of the summer on both sides of the Atlantic. (And check her out trading verses with Missy Elliott on the "Love Me Or Hate Me Remix.") The infectious track is being picked up everywhere - in episodes of ABC-TV's Ugly Betty, Fox's The O.C., and Oxygen's upcoming Bad Girls Club, even on EA's ultra-hot new underground street racing video game, Need for Speed, to be released November 1st.
(Astute Lady Sovereign observers are also catching up to her version of "9 to 5" in the World Cup video game released last spring; "A Little Bit of Shh (Adrock Remix)" in the NBA Live video game released last month; and her cover of the Sex Pistols' "Pretty Vacant" on the upcoming soundtrack CD, The O.C. - Mix 6.)
"Love Me Or Hate Me" is also the lynchpin behind the exciting multi-million dollar music-based national television, radio, print, and online marketˇing campaign for Chocolate, the ultimate mobile phone introduced in the U.S. this summer by Verizon Wireless and LG Elecˇtronˇics MobileˇComm U.S.A. During the campaign, the Verizon Wireless V CAST Music online store will have exclusive rights to sell "Love Me Or Hate Me" digitally. The track will also be featured on users' phone decks where they can hear the song and see Lady Sovereign's image. The campaign, which runs through the end of November, is the first strategic partnerˇship between Verizon Wireless, LG Mobile Phones, and the Island Def Jam Music Group's Def Jam Recordings, a division of Universal Music.
(Verizon is also running a 2-minute spot on Channel One featuring "9 to 5" as the music bed, heard by 40 million students in schools during home room and recess. And Lady Sov has signed on for a major national campaign with Swatch watches, including in-store appearances and autographing in eight markets across the country.)
Lady Sovereign, a five-foot one-inch dynamo, was personally signed by Def Jam Presiˇdent and CEO Shawn (Jay-Z) Carter, who called her a "pure entertainer" after witnessing a throwdown of her spunky verses at an audition in his boardro
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