File Photo
Hip-Hop News: Rap/Hip-Hop Lead Ringtone Downloads
Among other stats shown for ringtone downloads, the most active age group was age 13 through 17.
Home > News
Related CDs & DVDs

Various Artists
Trill Entertainment Presents: Trill Fam (2007)
List Price: $18.98
Our Price: $11.99
You Save: $6.99
Quantity: 
Related Topics
Hip Hop
Rap
Ringtones
Related Ads
Posted by Dave
Rap News Network
9/11/2006 7:18:25 AM

Tags and topics realted to this article include Various Artists. Hip Hop, Rap and Ringtones.

According to The NPD Group, a leading consumer and retail information company, rap/hip-hop was the leading ringtone genre among those downloading ringtones in the U.S. market in July 2006. It accounted for 23 percent of ringtone downloads. The next most popular ringtone genres were: rock (17 percent), R&B (13 percent), pop (11 percent) and alternative (8 percent).

In addition, younger consumers were more likely than others to download and use ringtones. According to NPD's ongoing monthly consumer survey, 26 percent of consumers who downloaded a ringtone in July 2006 were between the ages of 13 and 17, while 22 percent were between the ages of 18 and 24. In July 2006 women and girls downloaded more ringtones (53 percent) than men and boys did (47 percent).

"Ringtones have become very popular among consumers - especially teens and young adults who use them as personal identifiers that broadcast the type of music they want to be identified with to friends and strangers alike," according to Neil Strother, research director for mobile devices, content and services at The NPD Group.

When asked about their reasons for purchasing a ringtone, most buyers reported that it was primarily because they liked the particular song (89 percent) or artist (62 percent). Just 24 percent mentioned price as a reason for purchasing a specific ringtone, while seven percent mentioned that they did so on the recommendation of a friend or family member.

"While price plays a role in the decision whether to download, it's only a small part of the mix," Strother said. "Since younger consumers often choose clothing and other external accoutrements to help define who they are, ringtones are just another way of making a personal - and audible - mark on their environment. That's part of the reason why finding a specific song or artist is paramount among young ringtone downloaders."

Methodology: The NPD Group compiles and analyzes mobile ringtone acquisition data based on more than 75,000 online consumer research surveys each month. Surveys are administered weekly to nationally representative samples, with results statistically balanced and projected to represent the population of U.S. consumers age 13 and older. For more information about NPD's offerings in this business sector, visit http://wireless.npd.com.

Find out more about Various Artists. Other items you may find on Various Artists include updates, news, multimedia, chat, links and more. Click here...

More articles related to the topic Hip Hop can be found here.

More articles related to the topic Rap can be found here.

More articles related to the topic Ringtones can be found here.

Options Email  |  Save
<< PrevNext >>
Various Artists
Various Artists News, Various Artists Audio Streams, Various Artists Music Videos, Various Artists Pictures, Various Artists CD & DVD Releases, Various Artists Song Lyrics, Various Artists Web Links
About  |  Rap Web Directory  |  Rap Lyrics

RSS

Copyright 2000-2008. Rap News Network.

Privacy Policy