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Hip-Hop News: Mack 10's Hip Hop Magazine Teams With SMS Marketing
The magazine known as Grooveline has joined with Smart SMS to deliver marketing campaigns to mobile handsets.
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Posted by Dave
Rap News Network
8/22/2006 5:31:26 AM

Tags and topics realted to this article include Mack 10. Hip Hop, Rap, Ad, Mobile and Magazine.

Smart SMS Corp. (OTC:STMC), an Internet entertainment company specializing in mobile marketing campaigns, and Grooveline Magazine, a publication covering all aspects of college life and culture with an estimated readership of 300,000 each quarter, will conduct a national opt-in premium text messaging campaign throughout the 50 Historically Black Colleges & Universities (HBCU).

"We are excited about our new partnership with Grooveline Magazine and its co-publisher, hip-hop artist Mack 10," said Gordon Lee, CEO, Smart SMS Corp. "This is the first of many ventures in the publishing arena for Smart SMS. As we take Grooveline to the next level, a mobile marketing campaign is a perfect fit for our audience. It's the next big thing in entertainment, so we are right where we need to be," said Grooveline co-publisher and Melee Entertainment music executive Mack 10.

Contestants can enter the sweepstakes by texting the code GROOVELINE through any cell phone provider and "send" to 54015. Participants will then be prompted to answer trivia questions correctly to win. Prizes include a date with Cristal "Seriously" Steverson from the first season of VH1's celeb-reality series "Flavor of Love." The date includes a round-trip airline ticket to Atlanta, GA, where the winner will have lunch with Cristal, attend a modeling photo shoot with her and later visit a popular Atlanta hot spot. Other prizes include feature model calendars from www.lastinglookmodels.com, among others. Winners will be chosen at random but must be 18 years or older to enter. A $0.99 fee applies to opt-in and to each reply answer thereafter. Net revenue from the sweepstakes is split equally between Smart SMS Corp. and Grooveline Magazine.

The contest begins Sept. 15, 2006 and runs through Nov. 1, 2006. Grooveline will announce the winners on Nov. 5, 2006. The contest will be promoted on the cover of Grooveline's upcoming first annual "Swimsuit Issue," online at www.groovelinemag.com, www.seriouslycristal.com and on free posters that will be distributed at various HBCU events.

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