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Hip-Hop News: Volkswagen Unites With Hip Hop's OutKast For Idlewild
Car manufacture is set to host special screenings of the new film release titled "Idlewild" as well as the movie soundtrack listening parties at select locations.
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Posted by Dave
Rap News Network
8/17/2006 6:07:20 AM

Tags and topics realted to this article include Outkast. Hip Hop, Rap, Movies and Auto.

Volkswagen of America, Inc. has teamed up with Universal and hip-hop duo OutKast to host screenings of the film Idlewild and movie soundtrack listening parties in New York, Atlanta and Los Angeles.  OutKast's Andre "Andre 3000" Benjamin and Antwan "Big Boi" Patton both star in the film.  The listening parties will feature new sounds from the duo's next album, which also serves as the film's soundtrack.  The album will include all new songs by OutKast and is set to release August 22nd -- three days before the movie hits theatres, August 25th.
In a continuous effort to reach out to the African-American community, this is the third Volkswagen Important People (VWIP) sponsored event of the year, NBA All*Star Weekend in Houston being the first, followed by Zo's Summer Groove in Miami.
"Volkswagen is extremely excited to partner with OutKast on what is sure to be a fabulous event.  What's particularly exciting is the opportunity to connect with the African-American community," says Kenyatta Bynoe, Brand Marketing Manager, at Volkswagen.
Fans in each market will have the opportunity to become VWIP's and win tickets to the listening parties through radio call-ins. Volkswagen has aligned itself with the hottest Hip-Hop radio stations in each market. Stations will also broadcast live from the "blue" carpet.

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