Ford Motors Use Hip Hop Producers For New TV Spots
The "Bold Moves" campaign tapped the talent of Troy Taylor and The Bama Boyz for their upcoming commercial concept.
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Posted by Dave
Rap News Network
6/30/2006 6:10:27 AM

Tags and topics realted to this article include Troy Taylor and The Bama Boyz. Hip Hop, Rap and TV.

Once again, the Music World production team makes waves. Ford Motors USA has enlisted Music World top producers Troy Taylor and The Bama Boyz for a new round of commercials. The thirty-second spot commercial is for Ford’s “Bold Moves” campaign for its new line of vehicles. "The Music World team is very excited to join forces with Ford Motor's new "Bold Moves" ad campaign. Troy Taylor and The Bama Boyz were a perfect fit for the commercial's concept," states Mr. Knowles.
 
The Bama Boyz' track is playing in the club scene as Funkmaster Flex spins it, and Troy's track plays at the end in the street scene. The commercial made its debut during the 2006 BET Awards. The commercial will air in the United States.
 
“Our next project will be Music World/Fontana's R&B Trio "Mona Lisa" being developed by Mathew Knowles and my self for release in 2007,” states Max Gousse.
 
Troy Taylor
Taylor struck platinum with Trey Songz' 2005 debut "I Gotta Make It" on his Songbook Entertainment. After taking Songz under his wing several years earlier, Taylor finessed "I Gotta Make It" into a soul-stirring, full-of-promise collection of R&B/soul songs that displayed Songz' natural gifts. Taylor is an accomplished producer, musician, and vocal arranger. He has worked with a host of platinum legends including Aretha Franklin, Mary J. Blige, SWV, Gerald Levert, Whitney Houston, 702 and a host of others. Currently, Taylor is having great success with the Ronald Isley’s current smash hit “Just Came Here To Chill”.
 
The Bama Boyz
Hailing from Montgomery, Alabama, not exactly a hotbed for new music, the Bama Boyz are here to make an impact on the world of music.  The producer/songwriter trio is the latest addition to the Music World Entertainment empire, which boasts an impressive roster of clients including Beyonce, Kelly Rowland, Michelle Williams, D12, and Trinitee 5:7 just to name a few. The Bama Boyz consists of Eddie "E-Trez" Smith III, Jesse Rankins, and Jonathan Wells.
 
For production and publicity opportunities, please contact the following:
 
Production Contact:
Jake Mckim
Producer Manager/A&R
Music World Productions, Inc.
15 W. 34th St., 6th Floor
New York, NY 10001
jake.mckim@musicworldent.com
 
Publicity:
Brian Gilmore
Production Publicist for Music World
212-280-3838
Briangimore76@aol.com

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