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Hip-Hop News: Southern Rapper Lil Scrappy Readies Upcoming Music Videos
Lil Scrappy is set to shoot two music videos for his new CD release starting this week.
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Posted by Dave
Rap News Network
6/26/2006 6:22:58 AM

Tags and topics realted to this article include Lil Scrappy. Hip Hop, Rap, New Releases and Music Videos.

Bussing two simultaneous slugs out of his BME/Reprise cannon, Bred 2 Die, Born 2 Live, ATL’s favorite son Lil Scrappy is set to shoot not one but two back to back videos for his sophomore album. Acclaimed video director Marcus Raboy will be shooting the Isaac Hayes III-produced "Money In The Bank" on June 28th and the adrenaline-rushing Lil Jon– produced anthem "Gangsta Gangsta" on June 29th, both in Los Angeles, CA.

Scrappy goes into player mode alongside undisputed King of Crunk, super-producer and BME-head Lil Jon, and Nashville bad boy Young Buck (G-Unit Records) atop a mid-tempo instrumental and quirky synths on “Money In The Bank.” On the flossy visuals, three high-powered money makers floss more big faced bills than a teller machine as they push shiny miracle whips, dig there teeth in Georgia peaches and make it rain stacks inside a backroom casino.

The video for the explosive, "Gangsta Gangsta" is just as driving as the track. Scrappy returns to tearing clubs to bits over forceful vocals and stimulating, 808-backed production. Cruising through the hood with BME Co-CEO Lil Jon, they are pulled over by the police. But instead of complying, they speed off like a made for TV action flick.

Slated to be released late summer, Bred 2 Die, Born 2 Live is destined to be one of the tightest albums of the year. The album has been co-signed and executive produced by two of the hottest names in rap music today: Lil Jon and 50 Cent. Cameo appearances on the disc include Lil Jon, 50 Cent, label mate Bohagon, Ma$e and Young Dro while production is done by top producers such as Lil Jon, Jazze Pha, Sha Money of G-Unit, Isaac Hayes III and Shondre (Ludacris, 8 Ball & MJG, Kelis).

"Lil Scrappy is one of the best up and coming threats down south," expresses Lil Jon. "It didn’t surprise me that 50 wanted to be a part of this project. Scrappy has raw talent."

Known to the government as Darryl Richardson, Scrappy has come a long way from the ugliness of southeast Atlanta's merciless underbelly where he was reared. A soul survivor of Zone 3, Scrappy hooked up with BME in 2003 after making a name for himself around town with his homemade demos.

After signing with the label, Scrappy dropped his near platinum hood-certified debut EP The King of Crunk & BME Recordings Present: Trillville & Lil Scrappy (which was shared along with label mate group trio Trillville) and solidified his own identity with hood classic "Headbussa" and the equally successful follow- up single "No Problems.”

And now he is back to delivering a pair of rounds from his fully-loaded barrage of head-bussin' hits. Without effort, Lil Scrappy showcases not once but twice at once why he is indeed the Prince of Crunk.

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