Hip-Hop News: Hip Hop Warning Shot: Loon Speaks On "No Friends"
The album "No Friends" will contain a track titled "Run" in which he calls out phony rappers.
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Posted by Dave
Rap News Network
6/20/2006 6:32:54 AM

Tags and topics realted to this article include Loon. Hip Hop, Rap, Beef and New Releases.

Watch the video of hip hop artist Loon speaking on the Mase diss, click here.

He’s toured the world with Diddy and penned some of the biggest rap songs of this century.  Now, Loon is striking out with his own Boss Up Entertainment and is releasing the sizzling album No Friends in conjunction with Cleopatra Records. 
After being part of one of the most influential crews rap has ever seen, Loon knows the value of putting together a potent project.  “The reason I called it No Friends is because this is the first project that I’ve put together by myself,” Loon explains.  “I put it together to put something out for the streets and show some diversity and balance, things I never got to show on Bad Boy.  This is me being able to put forth a balanced view of me.  I’m way too interesting to be looked at one way.  This is me collaborating with my own artists and putting together some treats that people might not be used to be hearing from Loon.”
The aggressive “Run,” the first No Friends cut, goes a long way to introducing another side of Loon.  It’s a stark warning to phony rappers that their time in the limelight is coming to an end.  “‘Run’ is a statement, telling people to get their stuff together,” Loon says.  “I’m coming and people might not be paying attention to me only because I put myself in the position to be a sleeper.  ‘Run’ is a warning shot.  People are getting over on a combination and an opportunity in the rap business.”
Loon continues his intense approach on the fiery “Live Or Die” and the searing Ma$e dis “Anova.”  After helping Ma$e establish himself in the late 1990s, the two former partners-in-rhymes fell out.  Loon decided to take on the new G-Unit rapper because of his flip-flopping between being a religious man and a gangster rapper.  “I got the record out there on my own independently and it made its waves,” Loon says of “Anova.”  “Now that you’ve got Mase’s music pushed by the G-Unit machine, even though my record was hotter, his got visibility.  I wanted people to hear my lyrical achievement.”
In addition to his harder material, Loon provides plenty of his signature female-driven material on No Friends.  “Eyes On You,” in particular, features Loon rapping about bringing a regular girl into an A-List world.  Over a sensuous Middle East-flavored beat, Loon assures his lady that he’ll be staying focused on her.  “It’s a different way for me to apply my style to the ladies,” he says.  “I think girls will get a kick out of me pointing out a few things that are true, like how girls get down in certain competitive environments.”
Elsewhere, Loon features Boss Up Entertainment signee Gritty (one-half of the group the Teamstas) on the up-tempo “Straight Jacket” and on the club-ready “Belly Dance.”  “I’m not just an artist now,” Loon says.  “I’m a CEO so I’ve got to look after my artists.  I thought those songs were perfect opportunities to give people a look at Gritty.”
Born and raised in Harlem, Loon knows how important a person’s look can be.  The son of street legends and grandson of a man who ran with Bumpy Johnson, Loon represents the real Harlem, the street side of the New York enclave that gave it its international reputation.
With these high stakes surroundings, Loon wrote diaries as a form of self-therapy. Eventually, he translated his entries into rhyme form.  “It was an escape for me,” he recalls.  “I

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