Posted by Dave
Rap News Network
6/12/2006 11:33:44 AM
Tags and topics realted to this article include Various Artists. Hip Hop, Rap, Events and Reggae.
MTV2 rolls out “Rhythm & Reggaeton” Week, a weeklong celebration of the Latino community and its music on the channel, with the national premiere of the full music video for “Nuestro Himno” beginning on Monday, June 12th at 7PM during “Rhythm & Reggaeton,” and simultaneously on MTV2.com and MTV Overdrive, followed by broadcasts on Sucker Free on MTV, mtvU, MTV Jams and MTV Hits at 7PM on Thursday June 15th. Called “a respectful, recognizable, stirring version of [The National Anthem]” by The Washington Post, “Nuestro Himno” is set to reach an even wider audience once again as it kicks off “Rhythm & Reggaeton” Week anchored by a spectacular $2Bill concert featuring Daddy Yankee and Friends on Sunday, June 18th at 8 PM on MTV2.
“Premiering “Nuestro Himno” is the perfect entree into our weeklong celebration of Latino music and culture on MTV2,” said David Cohn, GM, MTV2. “‘Rhythm & Reggaeton’ Week, highlighted by an amazing $2Bill concert featuring Daddy Yankee, adds a completely new level to the rich and diverse musical heritage of MTV2 and allows us to showcase the best and brightest stars of a sound that is sweeping the globe.”
MTV2’s “Rhythm & Reggaeton” Week programming includes:
“Rhythm & Reggaeton” episodes every weeknight at 7PM, showcasing the best in reggaeton videos and the highly anticipated "Nuestro Himno" video. The videos are coupled with brief cultural commentaries by superstar reggaeton artists Voltio, Daddy Yankee, Hector El Father Bambino, NORE and more.
“Barrio Reggaeton,” an hour long video based special on Saturday, June 17th at 3PM with exclusive interviews from Tego Calderon, Daddy Yankee on the roots of reggaeton, the music of Puerto Rico and more of the best in reggaeton videos.
On Sunday, June 18th, NORE will host the Sucker Free Countdown during Sucker Free Sunday which will be hosted by Daddy Yankee.
MTV2's $2Bill Concert with Daddy Yankee will premiere on MTV2 on Sunday, June 18th at 8:00PM. MTV2 will present a very special edition of its $2Bill Concert Series featuring Daddy Yankee and a few of his special guests shot at The Paradise Theater in The Bronx, New York.
Now reaching over 60 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming. MTV2 ended a tremendously successful 2005 with its highest rated year in its history among P12-34 and among Males 12-24.
In addition, during the first quarter of 2006, MTV2 reached another milestone with its highest rated quarter ever in channel history, with its 13th consecutive quarter of ratings growth among P 12-34.
For complete information on MTV2’s “Rhythm and Reggaeton” Week,” please visit www.mtv2.com.
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