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Hip-Hop News: UrbanWorld Wireless First To Offer Hip Hop Mobile Store
Each month the service will add exclusive hip hop artist content for their customers.
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Posted by Dave
Rap News Network
6/7/2006 7:30:10 AM

Tags and topics realted to this article include Three 6 Mafia. Hip Hop, Rap, Mobile, Wireless and Technology.

UrbanWorld Wireless, one of the industry's leading mobile media companies, today announced the launch of its new mobile storefront at This marks hip-hop's first online mobile storefront, creating a one-stop shop for the hottest ringtones, voicetones and wallpapers -- all featuring UrbanWorld's elite roster of actors, comedians, athletes and celebrities. Additionally, the site's uniquely designed, user-friendly interface makes it easy for users to sort through the extensive catalogue of ringtones in just a few clicks. "We've taken the frustration out of searching for the perfect ringtone and because we have so many ringtones, there is something for everyone," says Stephen Ip, director of content for UrbanWorld.

The site is also among the first to offer ringtones from unsigned, emerging artists, deejays and producers, thus creating an avenue to break new talent. "UrbanWorld is doing things that haven't been done in the hip-hop industry, not to this degree," says Robert Redd, senior director of marketing for Capitol Records. "The site offers exposure and awareness to new talent, much like what is happening with myspace." Redd goes on to say, "the other unique thing about the site is how it recognizes the different 'flavors' of hip-hop. It's the only site of its kind that categorizes its ringtones in line with the music industry -- categories like the 'Dirty South,' 'West Coast,' etc."

The website features hundreds of the newest and most unique ringtones, created by some of the biggest names in hip-hop. Mobile subscribers can select UrbanWorld's "Street Beatz" category to get music produced by deejay/producers Clinton Sparks, DJ Drama, DJ Kay Slay and DJ Whoo Kid, all of whom were recently identified by USA Today amongst the top seven deejays in the country. The seemingly limitless catalogue allows customers to browse with ease, choosing content from Mike Epps and other comedians, sports figures such as running back Warrick Dunn, Oscar-winning rap group Three 6 Mafia, actress/model Meagan Good and adult entertainment star Heather Hunter.

In addition, on a monthly basis, the site features exclusives -- mobile content only available from UrbanWorld. For example, following the Mike Epps "Inappropriate Behavior" HBO special, is the first to launch exclusive "Inappropriate Ringtones." Other exclusives from Epps include full length music tracks from his upcoming album, which will be featured as ringtones on the "Mike Epps presents UrbanWorld Order: Volume III" mixtape, -- also available first on UrbanWorld's site. "I'm inappropriate by nature," jokes Mike Epps, "UrbanWorld gives me a license to be inappropriate directly with my fans, from jokes to music to whatever, the options are endless." With new, never-heard-before content every month, the company lives true to its "get it here first!" mantra.

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