Posted by Dave
Rap News Network
5/25/2006 9:17:15 AM
Tags and topics realted to this article include Various Artists. Hip Hop, Rap and Web Sites.
ROO, one of the leading online broadcast networks, today announced that The Real Hip Hop Network (RHN), a top destination for hip hop music, lifestyle and culture, will provide its premium music and cultural programming to ROO. As part of the deal, ROO will launch a new video portal on RHN's Web site, www.rhn.tv, and will sell advertising against the site's targeted video viewers. RHN will offer more than 100 hours of on-demand video segments devoted solely to the culture of hip hop, including exclusive interviews with leading hip hop artists and political figures, music videos and content focused on each element of the culture: DeeJaying, Emceeing, Breakdancing and Graffiti Art.
RHN content, including clips from hip hop giants such as Jay-Z, Kanye West, and LL Cool J, coverage of the Hip Hop Summit and ASCAP awards, and live performances from The Source Awards, will be available across the ROO global network of affiliate websites, including Verizon Broadband Beat, iWon, Excite, Bulldog Broadband (a Cable and Wireless company), News Interactive in Australia and many other targeted online destinations.
"The Real Hip Hop Network is a vital source of coverage of a culture that continues to grow and rapidly evolve. Not only does our involvement with RHN expand our already extensive library of music offerings, it will introduce ROO to new viewers and attract advertisers who are interested in reaching this audience," said ROO CEO Robert Petty.
"Using the power of hip hop, The Real Hip Hop Network and ROO are now positioned in the media and Internet space to dominate pop culture," says Atonn F. Muhammad, President and CEO of The Real Hip Hop Network.
The Real Hip Hop Network joins ROO's high-profile group of entertainment content providers and affiliates, which includes major record labels, film studios, cable networks and news organizations as well as a wide range of niche oriented lifestyle properties.
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