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Hip-Hop News: Hip Hop Legends Run DMC Announce New Fan Club
Co-founder Darryl "DMC" McDaniels of the rap group Run DMC announced the new fan club web site.
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Posted by Dave
Rap News Network
5/24/2006 7:56:34 AM

Tags and topics realted to this article include DMC. Hip Hop, Rap and Web Sites.

Hip-hop legend and Run DMC co-founder Darryl “DMC” McDaniels recently announced the launch of his fan club, The City of DMC, and his newly redesigned personal web site, that are developed and managed by Paid Inc. celebrity services (OTCBB: PAYD).  Both officially kick-off today, on the heels of the March 14 release of “Checks Thugs and Rock ‘N’ Roll,” DMC’s first solo album - including an exclusive DVD disc -on RomenMpire Records/From Rags 2 Riches Records.

The long-anticipated “Checks Thugs and Rock ‘N Roll,” hit stores on Tuesday, March 14.  It was preceded by the VH1 special “DMC: My Adoption Journey,” which premiered February 25.  The VH1 documentary focuses on DMC’s discovery that he was adopted and his new perspective on the world as he explores his biological birthroots. The documentary includes footage from the new video, “Just Like Me” featuring Sarah McLachlan as well as music clips from DMC’s forthcoming album.

At the newly redesigned, fans can:

· watch “Just Like Me,” video featuring Sarah McLachlan

· watch the “Machine Gun” video featuring CSI’s Gary Dourdan

· watch DMC telling the story of the making of his album, the songs, the videos

· listen to “DMC’s What’s What” audio diary, with regular updates including his recap of the Super Bowl and preparation for his album launch.

· buy official DMC merchandise,

· participate in the “Pass the Mic” DMC forum message board

· view concert and behind-the-scenes photos

· access the "Talk to DMC" feature where DMC leaves messages for fans

· join DMC’s mailing list

· sign up for DMC Mobile to get the latest from D sent right to their phones and be notified when new ring tones and wallpapers are available,

· ADDED BONUS – When fans sign up for the mailing list or join DMC Mobile, and they are automatically entered in a drawing to win a phone call from DMC and an autographed copy of his new “Checks Thugs and Rock N' Roll!" album.

DMC’s most loyal fans who join the City of DMC fan club for $29.99 will receive an exclusive DMC logo T-shirt, a DMC poster and a personalized membership card, to name just a few of the perks. They’ll also be the first to know about opportunities to interact with DMC and receive special deals for merchandise. 

“A lot of artist’s have ‘fans.’ I have ‘friends,” said Darryl McDaniels.  “I want my friends to have a place where they can access me, DMC, to see what I’m doing, hear what I’m saying and tell me what’s going on. PAID celebrity services has done a great job with in creating the ‘place to be’ for my friends and me.”

In creating and managing every aspect of DMC’s first official fan club and fan club web site, Paid celebrity services’ creative team collaborated with McDaniels to develop innovative and unique fan club activities that will keep the place to be. Future activities for DMC’s fans will include access to exclusive content, contests, giveaways, limited-edition memorabilia and online celebrity interaction. By making fans the priority, DMC aims to build the long-term relationships that foster and sustain true fan loyalty.

“As we saw at the Live 8 concert in Toronto, Darryl can bring an audience of thousands to its feet. DMC is legendary among both hip-hop and rock fans,” said Paid CEO Greg Rotman. “DMC has a reputation of dedication to his fans, and fans will have unprecedented access to him via the fan club and the activities we

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