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Hip-Hop News: Snoop Dogg's Hip Hop Fan Site Managed By Paid Inc.
Paid Inc. will be managing Snoop's online merchandise store as well as his fan club and MySpace page.
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Posted by Dave
Rap News Network
5/22/2006 5:52:24 AM

Tags and topics realted to this article include Snoop Dogg. Hip Hop, Rap and Web Sites.

Snoop Dogg, enduring hip hop icon, record and film producer, Hollywood star, and entrepreneur, has selected Paid Inc. celebrity services (OTCBB:PAYD) to manage his official fan club "4AllMyDoggs", fan club ticketing and fan experience package sales when he tours, his official Web site and his MySpace page. Additionally, Snoop Dogg has chosen Paid to manage and fulfill his official online merchandise store, as well as create and sell "Snoop Authentic," a line of authenticated memorabilia and items used onstage.

Snoop Dogg said, "All my 'doggs' are looking for a fan club and Web site about me that tells it like it is. I want to keep it real for them and make it like we're hanging out talking about music, movies, honeys, life, whatever ... no matter whether I'm touring or not. Paid's team really gets where I'm going and has the experience and attitude to make it happen for my 'doggs' and me."

One of the hottest personalities in the entertainment industry, Snoop Dogg just wrapped a tour covering Japan, Australia, New Zealand and South Africa. He will soon release a new album under Geffen Records. The new album, Snoop Dogg's eighth solo one since his historic chart-topping debut album Doggystyle (Death Row Records) in 1993, will feature the lazy drawling, rhythmically complex lyrical delivery for which he is best known.

Snoop Dogg is a prolific multi-media star and producer, who leverages his immense talent and instantly recognizable persona to expand his horizons across the broadest range of entertainment opportunities. In 2005, he produced and starred in the movie "Boss'n Up", an urban drama inspired by the music of his platinum album Rhythm & Gangsta (2004 Geffen Records). Rhythm & Gangsta was a follow-up to his Grammy-nominated Paid Tha Cost to Be Da Bo$$ (2002) that yielded his #1 hit "Beautiful." Over the past few years, Snoop has applied his acting talents in movies such as "Starsky & Hutch (2004), Soul Plane (2004), his own Boss'n Up and The Tenants (2006). Snoop Dogg has his own show on XM Satellite Radio called Welcome to Da Chuuch with Big Snoop Dogg. In December 2005, he was named executive producer for XM's classic hip hop channel, The Rhyme. He also has collaborated on projects with Amp'd Mobile and Chrysler.

"We are very excited to be working with an icon, who crosses over from music to sports and lifestyle markets," said Kristen Kuliga, VP of Paid celebrity services. "We believe that an important part of building and maintaining fan loyalty is helping celebrities stay connected with their fans both on and off tour. We are thrilled that our team will have the opportunity to help Snoop interact with his fans year round, market Snoop Dogg's brand on multiple fronts and develop creative new incremental revenue opportunities."

As part of the collaborative effort to help Snoop stay connected to his fans, Paid will work closely with Snoop to develop a fan club with activities that showcase Snoop's style and appeal to his broad range of fans. Paid will be developing and managing fulfillment of exclusive fan club-members-only ticket and experience packages which may include premium seating, opportunities to meet Snoop and other members of his entourage, backstage tours, pre-concert parties, logoed and/or autographed memorabilia, and other perks. Other fan experience packages, events and activities may be offered during off-tour periods.

Snoop's Web site will play a key role in communicating with his fans. Paid, Inc. celebrity services will redesign and manage Snoop Dogg's Web site to include onstage and behind-the-scenes streaming video, photos and audio clips from his extensive stash from concerts, television and movies, personal audio messages from The Dogg to his fans, interactive message boards, comprehensive news updates, and contests and giveaways to win valuable prizes. Premium content availab

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