MC Hammer & Cheryl 'Salt' James Ready Announcement
Music pioneers, MC Hammer and Cheryl 'Salt' James of Salt-N-Pepa join with leading music and entertainment executives and internationally known artists to announce a new music genre and entertainment marketplace.
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Posted by Dave
Rap News Network
4/3/2006 6:37:14 AM

Tags and topics realted to this article include MC Hammer and Salt. Hip Hop, Rap and Events.

A national press conference will be held in Nashville on April 4, 2006 to announce a new music and entertainment genre titled “URBAN INSPIRATIONAL™”. URBAN INSPIRATIONAL is a significant measure that will greatly impact the way music and entertainment is consumed affecting radio airplay and format, consumer spending and product placement in the general marketplace.

URBAN INSPIRATIONAL is the new cutting edge branding and positioning of the musical genre designed to appeal to a broad mainstream audience while providing content containing positive and clean messaging. The new URBAN INSPIRATIONAL genre presents a counter culture and relevant alternative to the violence, racism and sexism currently found in a large amount of today’s music aimed at the Generation XY Cusp demographic.

In addition, URBAN INSPIRATIONAL also provides an accurate categorization for a strong and significant portion of today’s music and entertainment, creating new global sales and marketing opportunities for the large cross-section of music and entertainment that currently does not receive the appropriate wide reaching exposure.

Cheryl “Salt” Wray, Grammy Award Winning Recording Artist; MC Hammer, Grammy Award Winning Recording Artist; Donald Lawrence, Grammy Award Winning Recording Artist and Producer; Tyrone Davis, Entertainment Executive, Music Producer and founder URBINTRA; Laura Schwartz, Former Special Assistant and Advisor to President Clinton; John Styll, President Gospel Music Association; Jackie Patillo, General Manager Integrity Gospel among other leading and distinguished entertainment industry executives and personalities.

April 4, 2006
1:30 PM to 2:30 PM CST
Press check in: 1:00PM

Renaissance Nashville Hotel
Third Floor, Belmont Room 3

Pierre Redding,
URBINTRA President and Director of Communications
(203) 469-0835 ext. 1

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