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Hip-Hop News: Snoop Dogg Expands His Line of Products To Pets
Rapper from Long Beach CA has teamed up with Jakks Pacific to provide Snoop Dogg branded pet products.
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Posted by Dave
Rap News Network
3/22/2006 4:43:32 PM

Tags and topics realted to this article include Snoop Dogg. Hip Hop, Rap and Products.

JAKKS Pacific, Inc. (Nasdaq:JAKK) has signed a worldwide licensing agreement to develop and market pet products based on the iconic rap artist and music mogul, Snoop Dogg. The agreement covers products marketed under JAKKS Pacific's(TM) JPI(TM) pet division.

The new pet products deal will cover toys, beds, leashes, apparel, treats and more for dogs. JAKKS expects to begin shipping the Snoop Dogg-branded pet line in 2006 to retail locations nationwide.

"Snoop Dogg's love goes beyond people -- it is for living creatures throughout the universe," stated Snoop Dogg. "How can I be Snoop Dogg and not show my love for pets?"

Jennifer Richmond, senior vice president of licensing and media, JAKKS Pacific, Inc., commented, "We think Snoop Dogg will be a perfect complement to our new pet line, and our team is really excited to develop and market what we expect will be an urban and edgy line. Initially, we'll look to sell the Snoop Dogg line into mass retailers and pet superstores. However, we hope to reach even wider distribution to music, novelty and other specialty outlets with a strong, irreverent line."

SNOOP DOGG released the highly anticipated solo record "Snoop Dogg R&G: Rhythm & Gangsta The Masterpiece" in November 2004. The first single off the album, "Drop It Like It's Hot," created tremendous buzz on the radio and in the streets, remaining in top 5 on the Billboard charts and at #1 on Urban radio for several weeks. "Drop It Like It's Hot," helped position the album to be a huge chart-topping success. Another recent venture for Snoop is the creation of the Snoop Youth Football league, a project that is close to his heart. The SYFL is a youth football league aimed at kids who otherwise could not afford to play in other organized youth leagues. In addition to being an icon in hip hop, Snoop is accomplished as an actor and MTV show host.

The agreement was brokered by Snoop Dogg's agents at the William Morris Agency.

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