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Hip-Hop News: Rap Mogul And Coca-Cola Present Essence Music Festival
Pop culture artist/producer Diddy is set to host the 2006 Essence Music Festival.
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Posted by Dave
Rap News Network
3/22/2006 10:22:44 AM

Tags and topics realted to this article include P. Diddy. Hip Hop, Rap and Events.

Essence Festivals, LLC., announced today that music mogul and pop culture icon Diddy will host Diddy and Friends at the Coca-Cola Presents the 2006 Essence Music Festival. New Edition and Bobby Brown (featuring a rare reunion performance), Jaheim and Chris Brown will also perform at the Festival along with previously announced artists Yolanda Adams, Mary J. Blige, Toni Braxton, Cedric "The Entertainer," Keyshia Cole, Earth Wind & Fire, Steve Harvey, LL Cool J, Maze featuring Frankie Beverly, Mo'Nique and Charlie Wilson. This year's awe-inspiring celebration, set for July 1, 2, and 3 in Houston, Texas, will be a "bigger party with a deeper purpose."

The theme for the Empowerment Seminars will be "Now or Never! The ESSENCE Call To Action To Secure Our Children," and will feature Magic Johnson, Jamie Foxx and Shemar Moore.

 The night-by-night main stage schedule of performances is as follows:

   SATURDAY, JULY 1     SUNDAY, JULY 2        MONDAY, JULY 3
   Mary J. Blige        Diddy and Friends     Maze featuring Frankie Beverly
   Earth, Wind & Fire   New Edition           Toni Braxton
   Mo'Nique             Bobby Brown           Cedric the Entertainer
   LL Cool J            Steve Harvey          Charlie Wilson
   Yolanda Adams        Jaheim                Keyshia Cole
                        Chris Brown

  Lounge artists will be announced in upcoming weeks.

"Now or Never! The ESSENCE Call to Action to Secure Our Children" initiative is designed to help rescue vulnerable youth and restore the lives of Hurricane Katrina survivors, while addressing critical issues facing Black America. From poverty and unemployment to the culture of violence, unequal educational systems and the ongoing affects of the devastation of Hurricane Katrina -- all represent a cry for help that can no longer be ignored. Magic Johnson, Jamie Foxx and Shemar Moore are joining forces with ESSENCE to challenge Festivalgoers to come, listen, learn and choose their method of support from reliable national organizations, including the NAACP and the National Urban League. Seminar attendees will also hear from other celebrities, activists, scholars, politicians, business and spiritual leaders who will work with the "Now or Never!" initiative, and make a commitment to take a united stand.

The Essence Marketplace will showcase artists from throughout the country who offer an array of quality arts and crafts that reflect Black culture. The marketplace will also include sponsor activities, celebrity meet-and-greets, Festival souvenirs and a book fair with author book signings.

The Festival, set for July 1, 2 and 3, will take place in its new interim home, state-of-the-art Reliant Park in Houston, Texas -- a city with a dynamic melting pot of cultures and a venue for world-class shopping, restaurants and nightlife.

The Coca-Cola Presents the Essence Music Festival, known as "the party with a purpose," is the nation's largest annual African-American event and the largest gathering of musical talent in the world. The Festival has become a destination of choice for families and friends as they schedule their reunions. This multigenerational Festival offers free inspirational and interactive Empowerment Seminars during the day and exciting performances at night, where Festivalgoers can dance and sing along with the biggest names in entertainment -- R&B, classic soul, hip-hop, neo-soul and jazz.

Tickets are on sale at ticketmaster.com, (800) 488-5252 or (713) 629-3700 in Houston. Tickets are $45, $56, $67, $72, $83, and $110. All tickets are subject to additional service charges. For hotel accommodations, call (888) 508-5731. For more information, see the May 2006 issue of ESSENCE or log on to essence.com.

The Coca-Cola Company is the Festival's presenting sponsor for the ninth consecutive year. The Coca-Cola Presents the 2006 Essence Music Festival's ma

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