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Hip-Hop News: Hip Hop Group Makes History With Phone Downloads
The Black Eyed Peas have made history with their hit single "My Humps."
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Posted by Dave
Rap News Network
3/9/2006 12:30:21 PM

Tags and topics realted to this article include Black Eyed Peas. Hip Hop, Rap and Wireless.

Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit single “My Humps” passes 2-million Master Tones sales in the US this week according to Universal Music Mobile, a division of Universal Music Group (UMG) – making it the top selling Master Tone of all time, and the first to reach this 2- million landmark.  (A Master Tone is an excerpt of the actual master record­ing rather than a synthesized ringtone used to personalize a mobile phone.)  “My Humps” is the longest-running hit from the RIAA triple-platinum CD Monkey Business, which has sold more than six million plus copies worldwide since its release back in June 2005, and is in its 39th week on the Billboard 200 and Top R&B/Hip-Hop Albums charts.

"Throughout their career, The Black Eyed Peas have pursued the most innovative strategies to get their music heard by the widest possible audience," said Steve Berman, President of Marketing, Interscope Geffen A&M.  "Taking advantage of every technological breakthrough is part of what defines today's true innovators.  The Black Eyed Peas have harnessed the Master Tones media as an extremely effective method of outreach to their fans."

The follow-up to the RIAA gold Grammy Award-winning “Don’t Phunk With My Heart” – “My Humps” became available in August 2005 as a Master Tone for mobile phone personalization via all US wireless operators, including Cingular Wireless, T-Mobile, Verizon Wireless, Sprint, Virgin Mobile, Amp’d and Boost Mobile.  In October, as the video for “My Humps” was premiered, the Master Tone began its 6-week run at #1 on the weekly Infospace Mobile chart.  The track eventually peaked at #1 on the Hot Digital Songs chart, #2 on the Pop 100, #3 on the Hot 100, and #4 on the Rhythmic airplay charts.

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