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Hip-Hop News: Hip Hop Watch Licensee Agreement Inked
Mogul Jay-Z's own Rockawear brand has landed a deal with Vestal Group to produce a line of watches.
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Posted by Dave
Rap News Network
2/22/2006 9:30:50 AM

Tags and topics realted to this article include Jay-Z. Hip Hop, Rap and Products.

Rocawear, the preeminent lifestyle brand, announces a new licensee agreement with Vestal Group Inc., under which the company will create the Rocawear timepiece collection for both men and women. The Vestal Group is a fashion watch company focused on the creation, branding and distribution of music, entertainment, active and lifestyle- centric based brands.

Both the men's and women's timepiece collections will be available in Fall 2006. The men's collection is comprised of both a sporty line and a classic dressy collection. Both boast clean and oversized designs with straps and dials rich in texture and detail. The women's collection consists of a fashion-forward line that mixes charms, luxe materials and plush color for an overall luxurious, yet tasteful aesthetic. Additionally the women's line will also carry a sport collection with a more casual offering designed to appeal to the woman on the go.

"We are pleased to partner with the Vestal Group as they are uniquely positioned to provide the cutting edge design consistent with the Rocawear brand," says Chief Executive Officer, Shawn "Jay Z" Carter. "I feel strongly that the taste level and loyalty of our customer is to be respected and our timepiece collection will appeal to their fashion sense while also giving them a true classic timepiece to be worn for many years to come."

"The Vestal Group is thrilled to be working with Rocawear on the new collection of watches for men and women," says Rudy Theale, President of Licensing for The Vestal Group. "Vestal Group in conjunction with Rocawear, now has the opportunity to create the blueprint for a classic timepiece and bring an innovative collection to the consumers and the retail market."

The Rocawear timepiece collection will launch at the 2006 Las Vegas MAGIC show in February. Prices for the line range from $95 - $395.

About Rocawear: Rocawear was launched in 1999, with annual sales topping $400 million, and is the premier lifestyle apparel brand for young men, women and kids.

About Vestal Group: The Vestal Group was born from the Vestal Watch Company, which was founded nearly a decade ago in Newport Beach, California. In the past two years, Vestal has acquired a unique range of licenses with highly respectable brands that appeal to a broad customer base. Vestal watches are available at select specialty stores nationwide.

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