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Posted by Dave
Rap News Network
2/17/2006 1:25:38 PM
Tags and topics realted to this article include Juvenile. Rap, Hip Hop and New Releases.
UTP/Atlantic recording artist Juvenile is set to take the ringtone revolution into a "new reality." His forthcoming new release, "Reality Check," will feature groundbreaking software that will give consumers the ability to make their own custom ringtones from any section of any song on the album.
The CD will include the UrTone player, developed by ID Interactive Inc., which will allow exclusive access to create and purchase personalized ringtones. Due in stores on March 7th, "REALITY CHECK" is the first U.S.-released album and first hip-hop album to feature this technology, which takes ringtones to a dynamic new level of interactivity. A demonstration of the technology can be found at www.juvenilerealitycheck.com.
"Juvenile has always been an innovator, so it is perfect that he is the first artist in America to embrace this amazing technology," said Atlantic VP of Marketing James Lopez. "Atlantic is constantly looking for new ways for consumers to feel personally involved with our artists' music. By giving his fans the ability to create their own unique ringtones, Juvenile has taken the connection between artist and audience to an exciting new place."
"We are thrilled at the opportunity to put ID's technology to use via Juvenile's 'Reality Check,'" said ID Interactive VP of Sales & Marketing Bobby Israeli. "Fans of Juve's and Warner Music Group's other hit artists will enjoy an unprecedented user experience, 'playing producer' with unrestricted access to whichever part of whichever track on the artist's album they choose."
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