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Hip-Hop News: Juelz Santana Launches New Clothing Line
After the rappers release of his second album, he announces a new clothing product line under the name Z-Line.
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Posted by Dave
Rap News Network
2/9/2006 7:42:02 AM

Tags and topics realted to this article include Juelz Santana. Hip Hop, Rap, New Releases and Clothing.

LaRon James mostly famously known as Rap Artist, Juelz Santana, is making some huge moves in his career other than music. With his sophomore album, WHAT THE GAME’S BEEN MISSING certified GOLD (selling well over 500,000 copies) on Diplomat/Def Jam Records, he has started to make his mark in the fashion industry with his new clothing company, The Z-Line and the stock market by partnering with H3 (HTRE) Enterprises, Inc.

This fall, Juelz will be launching his clothing company, MAZIA licensed by Z-Line Clothing, Inc. “I want to be a driving force in the Urban Market.MAZIA will be a vengeance against all other brands that have taken the style from my generation and attempted to duplicate what we do naturally. Other labels have tried and just haven't gotten it right because they were missing that key ingredient… me,” says Santana.

“MAZIA's mission is to hit the fashion industry over the head with a look that is overzealous, powerful, and magnetic. We will provide a look that will give urban apparel what the game’s been missing,” says Lawrence Arthur of Z-Lineclothing.

H3Enterprises, Inc. (HTRE) has also entered into a multi-faceted Agreement with the #1 Recording Artist. The Agreement includes Juelz hosting H3's first Cyber Sports One-on-One Challenge during the NBA All-Star Weekend in Houston where many celebs are expected to participate in this fan-friendly event. Juelz has also agreed to become
a financial partner in H3's flagship Hip Hop Soda Shop on 125th Street in Harlem, as well as in HTRE itself.

“It’s great to add another home-grown Harlem hero to H3,” said Brian “H3” Peters, President and Founder of HTRE, the first publicly traded Hip Hop Company. “Juelz is the future of hip hop and a bonafide star. Having him as part of Team H3 should be a great benefit for our shareholders and community alike.

In addition to his new ventures, Juelz is expanding his recording studio, Santana Studios and is actively assisting his Mother, Deborah James with the operation of his family’s Harlem based clothing store, Santana’s Town , and touring. “Cam’Ron and I are extremely proud of Juelz and his desire to become more than just an Artist”, says his Manager, Joseph “Big Joe” Sherman of New Era Entertainment. “To make a mark that can not be erased is something that Juelz aspires to do and his new ventures are a reflection of his goals being reached”.

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