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Posted by Dave
Rap News Network
8/30/2005 10:29:05 AM

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Experts have predicted the ringtone market is due to expand further with the rise of Latin-styled music. With few exceptions, ringtones have remained largely a medium for hip-hop/R+B music, because of the genre's popularity and the wide acceptance of wireless services within hip-hop culture. 
 
Such rap/hip-hop acts as 50 Cent, Snoop Dogg and Lil Jon regularly dominate the Billboard Hot Ringtones chart. But wireless operators are seeking new areas for growth and see the urban Hispanic market - dubbed "hurban" - as a prime target. 
 
Colleen LeCount, ringtone product manager for Sprint said: "What we're trying to do is expand the market for who buys ringers. It's not just about hip-hop anymore." While the market for ringtones has exploded in Latin America, in the United States only a few Latin music ringtones have become best sellers. They include Toma by Cuban-American rapper Pitbull and La Tortura by Shakira. But several signs indicate that a spike in sales of Latin ringtones is imminent. 
 
First of all, the Hispanic user base is growing right into the wireless entertainment sweet spot. The market for ringtones and other wireless entertainment services has been driven by 15- to 25-year-olds. The US Census Bureau predicts that Hispanics will be the largest teen minority group by year's end, and will account for 20 per cent of teens by 2015.

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