Posted by Dave
Rap News Network
5/26/2005 7:32:28 AM
Tags and topics realted to this article include Xzibit.
Rap artist Xzibit has announced plans to launch his own shoe line with athletic footwear manufacturer Dada, for a two-year endorsement.
Commonly known on the hip-hop scene, the rapper has been gracing the small and big screens, as host of the MTV series Pimp My Ride. He’s also appeared in blockbuster hits “XXX State of the Union,” and “8 Mile” and now wants to try his hand at shoe design.
“Dada has always been competitive and respected and I'm excited to design and promote a shoe that represents both of us so well.” Xzibit said in a statement.
Dada CEO Lavetta Wells adds, “Xzibit defines pop culture and his success in crossing various markets makes him the ultimate representative of the Dada brand.”
A press conference and launch campaign are well in the works, to be announced at a future date.
The Dada Supreme brand is carried in nationwide footwear retailers such as Footlocker and has been spotted on celebrities such as DJ Quik, Dr. Dre and Jessica Simpson.
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