These are statements we hear all the time, and for the most part they are true.

There are a lot of good rap and hip-hop artist on the west coast that the majors don’t push or even seem interested in. But is that really the fault of the major recording labels or is it the ‘attitude’ of a lot of the west coast artist which is to blame?

I hear everyone giving the late Tupac Shakur props and saying that they learned so much from him, but what is it they have learned? Tupac was very media savvy. He knew how to ‘play’ the camera and knew how to maneuver thru interviews and to always stay on the legit press’s side. Sure he had haters in the press but when he found a media person who walked away from an interview or a chance meeting with him, he always kept it real with them so at least he always had some on his side. He was, as his new album is titled; ‘Loyal to the Game’. He was loyal to those who where loyal to him. Tupac did not expect anything free; he ‘gained’ every ounce of respect he received.

Some of today’s west coast artists seem to be distant and self centered. They are only loyal to few and seem to expect something different from people, just because they happen to be from the west coast.

There have been some artists that have made the transition from ‘west coast artist to a more ‘major label’ based artist and have done it successfully. But still there are those who are still stuck in the ‘west coast’ thought that since they are from the west and that is some ‘right of passage’. I am not implying that they have to go to a major label to have success, just that when the media plans are drawn up and you want to get your ‘shine on’ be real don’t, front people. If people like you they will do for you, if you front and screw everyone you can to get your message out – what about next time? You can only get over on so many people and then there are none left.

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