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Posted by Robert
Rap News Network
12/20/2004 11:58:13 AM

Tags and topics realted to this article include Various Artists.

UrbanWorld Wireless (UWW) turned a pivotal corner of success by merging both wireless and entertainment industries with innovative content through AT&T Wireless, Cingular, Virgin Mobile USA, T-Mobile and Sprint subscribers. Celebrating the success of the “Made From Scratch Ringtonez,” a service providing original content and voice tones created exclusively by Hip-Hop Icons in the entertainment industries of sports, politics, music and beyond for consumers. UWW landed seven of the top 18 best “Voice Ringers of 2004” on Cingular "Best of 2004 List. “InfoSpace Mobile is fortunate to work with a group that is so in tune with the urban market place “said Mark Levy, VP of licensing at InfoSpace Mobile.  “We continue to see Hip-hop audio ringtones as the most frequent downloads and UrbanWorld Wireless’ unique content meets the growing demand of that Hip-hop customer base.”

 

With a flourishing celebrity rooster including Kid Capri, DJ Clue, Big Tigger, Truth Hurts, Money Mike, E-40, Bone Crusher, Mobb Deep, Drag On, and Louie Ranks; UWW simultaneously launched mobile marketing campaigns for both the film and fashion genres. FOX initiated a wireless film campaign via UWW with “Johnson’s Family Vacation” followed by the Jamie Foxx film “Redemption”.  In an effort to gain mass appeal, Rocafella Records also identified the credibility of UWW and launched a wireless campaign for the Jay-Z film entitled “Fade To Black.”  “News alerts provided by outlets like UrbanWorld have become an essential source of breaking information for fans of hip-hop artists and music. UrbanWorld Wireless offers marketers a way to quickly get the word out to a highly targeted audience,” says John Bartleson, Director, New Media Marketing Roc-A-Fella / Rocawear. Fashion conglomerate FUBU also used UrbanWorld Wireless as their tool of choice for creating brand awareness through the popular wireless space.

“FUBU the Collection was the first fashion company to recognize the power of wireless technology as it impacts the Hip-Hop community.  Daymond John CEO states “it was natural to connect with a device we felt had endless opportunities to cross promote our brand.”

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