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Posted by Robert
Rap News Network
8/25/2004 2:39:43 PM

Tags and topics realted to this article include Various Artists.

For the third consecutive year, BET is
going back to school.  Alongside some of its key marketing partners, BET will
be providing entertainment, games, contests, and product samples/information
for students at 13 historically Black colleges and universities this fall.
Starting at Alcorn State University in Mississippi, the events are staged on
campus and target college students presently enrolled in the host
institutions.  Festivities will be hosted by BET's on-air talent and feature
live performances from Universal Motown recording artists.
    "It's a fantastic brand-building opportunity for us and an excellent way
to continue to deliver our corporate and brand messages to consumers," noted
Susan Mboya, Associate Director of African American Marketing for Procter &
Gamble. "We're very glad to be involved with the BET Black College Tour."
Pontiac, Pepsi, Playstation, Southwest Airlines, the U.S. Air Force, Verizon
Wireless, Foot Locker and Universal Motown Records, are all associate
sponsors, many for a second or third year.
    New to the Black College Tour this season, Rap City Top 10 Countdown will
be taping from the schools each Friday with host Mad Linx.  "I'm not sure what
we look forward to most; recreating all the exciting things we bring to the
schools or pushing ahead with new elements of this project," said Michelle
Garner, BET's Vice President of Advertising Sales Special Projects and Event
    As in previous years, the tour will also include basketball tournaments,
freestyle rap and singing contests, video game competitions, product sampling
and resume collection for potential employment opportunities with sponsor
companies.  The endeavor is part of BET's continual effort to support
historically Black colleges and universities.  "We are so pleased that -- with
the help of our sponsors -- BET can offer the Black College Tour to students
for another year," said Garner.  "This will be our best yet."
    The following are the dates and schools BET is scheduled to visit during
the Black College Tour:

    2004 BET Black College Tour Schedule
     September 8    Alcorn State University         Alcorn State, MS
     September 10   Jackson State University        Jackson, MS
     September 17   Central State University        Wilberforce, OH
     September 24   Clark Atlanta University        Atlanta, GA
     September 29   Tuskegee University             Tuskegee, AL
     October 1      Alabama State University        Montgomery, AL
     October 8      Florida A&M University          Tallahassee, FL
     October 15     Norfolk State University        Norfolk, VA
     October 20     Fayetteville State University   Fayetteville, NC
     October 22     North Carolina A&T              Greensboro, NC
     October 29     Prairie View A&M University     Prairie View, TX
     November 5     Southern Univers

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