Posted by Robert
Rap News Network
2/14/2004 7:32:10 AM
Tags and topics realted to this article include Various Artists.
Over the past couple years, you have seen the throwback jersey phenomenon blow up with the help of hip-hop stars fully endorsing them.
RTB Apparel, a company founded by husband and wife, Rodney and Knia Bonds have launched their new jersey line titled Rap Throwbacks. The line is dedicated to honoring the legends in hip-hop today.
"We had to build a brand from the Rap Throwbacks line," Rodney says of the new line. "RTB Apparel came out of that. The product basically represents fashion & Hiphop."
The clothing line combines hip-hop of the past with present day fashion keeping the youth in tune with the hip-hop culture.
Rap Throwbacks was unveiled at the annual Magic International Trade Show in Las Vegas this past month. Since the unveiling, it has gained immediate interest from major distributors such as Macy's and Dr. Jays.
The throwbacks themselves will feature various color schemes from the rapper's original album artworks. Song titles of the artists appear on the backside of the jersey, while the numbers on the front and back showcases the year the song came onto the music scene.
"We solidified the marriage of the artists and the jerseys by paying homage to the Old School and Classic Artists," Knia said. "Paying them a royalty percentage on each jersey sold."
The jerseys will release jerseys from different times in hip-hop. There’s the True School segment, featuring the rappers from the early 80’s such as Doug E. Fresh, MC Lyte, Stetsasonic, Big Daddy Kane, and Sweet Tee. The Classics offer jerseys from pioneers like Kurtis Blow, Furious Five, Cold Crush Brothers, Soulsonic Force and many more. Future variations of the line will include Commemorative jerseys which will honor fallen soldiers, such as Jam Master Jay of Run DMC, Tupac Shakur, the Notorious B.I.G., Big Pun, and Lisa “Left-Eye” Lopes. And also, The Cutmasters featuring deejay luminaries such as Afrika Bambaataa, Kool DJ Red Alert, DJ Jazzy Jeff, A.J. Scratch, Chuck Chill Out, and Jazzy Jay.
"RTB Apparel is all about 'clothing and concepts'," says Knia. "We were born of Hip-hop culture, therefore will always continue to stay within that concept. We are trying to keep hip-hop culture alive with our brand."
For more information visit the website at www.rtbapparel.com
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