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Posted by Robert
Rap News Network
1/13/2004 10:26:47 AM

Tags and topics realted to this article include P. Diddy.

Sean John, the world's fastest growing line of contemporary sportswear for men, today unveiled the largest billboard ever to hang in Times Square. The billboard portrays Sean "P. Diddy" Combs dressed in an athletic zip front jacket from the Spring 2004 Sean John collection as he holds his hand triumphantly in the air evoking a modern day image of the Colossus of Rhodes and brings to mind the highly successful marathon run in which he raised over $2 million for charity.

Located at Broadway and 47th Street, the billboard will be a front lit, screened vinyl canvas measuring 172 X 54 feet and can be viewed while heading downtown. It will occupy the space for an entire year.

"We thought this would be a truly monumental way to launch our new campaign to the millions of consumers who visit Times Square every year," said Jeff Tweedy, Executive Vice President of Sean John. A twin image will grace Los Angeles' famous Sunset Boulevard.

Sean "P. Diddy" Combs had this to say, "We are fortunate to have been able to secure this landmark advertising location in the most sought after site in the world, Times Square New York. I am realizing a dream in being on the largest billboard there and think it is a key moment for us as we continue to grow our fashion business."

Sean John, a privately held company, was created by music icon and producer Sean "P. Diddy" Combs, who made his fashion debut with a men's sportswear collection for the Spring 1999 season. The contemporary line of men's sportswear is sold in better department and specialty stores across the country as well as select retailers around the world. (Source: Sean John)

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