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Posted by Robert
Rap News Network
10/29/2003 1:14:01 PM
Tags and topics realted to this article include Russell Simmons.
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Two of the Most Influential Figures in Modern Music to Introduce a Brand New Clothing Line |
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On Wednesday, November 5, 2003, President of Phat Farm Footwear and co-founder of the legendary hip-hop group Run DMC, Reverend Run and his brother, entertainment mogul, Russell Simmons will host a star-studded party to commemorate the official launch of their new fashion venture, RUNATHLETICS. The event is being held at New York's newest hot-spot, 40/40 Club, which is owned by Grammy Award winning rapper Jay-Z. With the gracious help of sponsors, The House of Courvoisier, Club CV and Motorola, Reverend Run and Simmons will celebrate this clothing line's inception alongside a Who's Who list of entertainers, athletes and industry executives.
Earlier this year, the brothers partnered with the Kellwood Company, a $ 2.2. billion marketer of apparel and consumer soft goods, to develop RUNATHLETICS, a men's activewear collection that will include jogging suits, T-shirts, jerseys, fleece wear, baseball caps and more. Currently available in specialty and department stores nationwide, RUNATHLETICS was designed to offer young men a variety of affordable yet quality styles. Its pieces feature signature details and embellishments like, color blocking, screen-printing, direct embroidery and patches.
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