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Hip-Hop News: Ludacris Launches Footwear Line
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Posted by Robert
Rap News Network
10/14/2003 10:24:47 AM

Tags and topics realted to this article include Ludacris.

Ludacris recently established a deal with Sole City Inc. and will begin designing his own shoe line called "Da' Hood Collection by Ludacris." The collection will feature athletic shoes and boots. The line expects to launch February of 2004. The initial shoe to be sold from the like is titled "Da' Block." Sole City Inc. will handle the production, distribution and marketing, and Ludacris will handle product design. Portions of the profits from the collection will go to the Ludacris foundation and to various children charities.

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