Damon Dash Photo: Shaheem Reid
"When you want to make a billion dollars, you gotta find a billion things to do and a billion ways to make money. That's what we're doing." — Damon Dash

NEW YORK — You might have witnessed his unabashedly self-gratuitous showing last week during the VMA pre-show: Dame Dash holding up bottles of his Armadale vodka on the red carpet. It seems the Roc-A-Fella Records CEO isn't bashful about pushing any of his products — liquor, the artists on his label, his clothing line or his relentless pursuit to get "all the money."

And now Dash is planning to bring one of his rarely used hustles to the forefront — he's going to try his hand at record production.

"Me and Clark Kent produced 'Brooklyn's Finest' with Biggie Smalls on [Jay-Z's] Reasonable Doubt," he said last week at Radio City Music Hall. "I bring the producer the idea and they arrange it so I get co-production [credit]. I did [Jay-Z's] 'It's All Right' [and] 'Champions' with Kanye West. Every record I did was a hit, I just keep [on the] low with it."....

I said, 'You know what? It's time I get my creative grind going on and get into unchartered territories,' " he continued. "When you want to make a billion dollars, you gotta find a billion things to do and a billion ways to make money. That's what we're doing. As long as the music is good, we're gonna keep going. "I'm on my international grind," Dame continued. "On my quest for greatness and [in trying to] take over the world......"

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