Posted by Robert
Rap News Network
8/27/2003 5:14:26 PM
Tags and topics realted to this article include 50 Cent and Sean Paul.
On paper, it's underlined or bolded. On the set, it's when the director clears the room to concentrate. On the screen, it's what instantly stands out.
The money shot is "impressive, very catchy, and, most important, melds the basic idea of the video with the heart of the song," explained director Philipp Stolzl. "It's often an intimate moment of the artist or the moment when a star suddenly shows a vulnerable spot."
In celebration of the year's most memorable video moments, MTV News got in touch with the directors behind the clips up for Moonmen in the Best New Artist in a Video category. We asked them to cash in their money shot secrets, and here's what they told us about 50Cent and Sean Paul:
50 Cent - "In Da Club"
Money shot: 50 finishes the final lines of the song as the camera moves "through" a two-way mirror to reveal Eminem and Dr. Dre, in lab uniforms, taking notes and nodding their approval.
"Seeing 50 with Dre and Em having his back is as big a visual statement as it is a musical statement," said Phillip G. Atwell, the de facto director for Shady and Aftermath Records. "You could see what the commitment was between Em, Dre and 50 and what this project was going to be about." Atwell was apprehensive about falling into the cliché of mentors appearing in their protégé's video, but "it was done in a way where the guys weren't standing around, mugging for the camera," he explained. "We came up with something that added to the story we were trying to tell." The shot is also significant in that it makes it clear the club is inside of the Shady/Aftermath Artist Development Center, not just irrelevant performance footage. "I thought that was pretty hot," Atwell said.
Sean Paul - "Get Busy"
Money shot: Paul grabs the microphone for the first time.